Our Vision
Why You're Here
You're here because something in you knows it's time to be better.
Maybe you need to make changes. Maybe you're surrounded by mediocrity and want men who actually move. Maybe you've hit a low point.
Either way, you feel the tug of BETTER.
Don’t wait. That is the shit that got you where you are right now.
That shit is WEAK.
Lean in. BETTER men take action - not indecision, not procrastination.
BETTER men GET SHIT DONE. BETTER men move forward DAILY.
If you even considered clicking JOIN, do it.
The Problem
BETTER was born because Don and Barret were sick of being surrounded by mediocrity: no dreams, everyone's fat, families are broken, men aren't leading, they're walking on eggshells.
The whole world seems to be backwards and guys that get after daily just don't seem to have a place anymore.
Well this is your place.
This is the group for guys who don't fit in because they are looking for more out of life. They are looking for BETTER, but keep getting let down.
The Five Pillars
Most men are strong in one area and weak in others. They provide a nice paycheck but are fat messes, disconnected from their family, out of shape and out of touch with faith. BETTER is about building and balancing all five:
Some guys gotta play the long game of taking the “leadership” pants back from their wives.
Some guys got some soul-searching and prior trauma to resolve.
Some guys genuinely have no game plan in life and are just out here flailing around.
Wherever you are, you can build it all — and balance it — with reps, feedback, and accountability.
How We Operate
BETTER is a private Slack community where conversations happen daily - From deep questions on faith to bro banter like calling each other faggots and retards.
We're worldwide, with members across the US, Canada, the UK, and Africa.
We run periodic Zoom calls, live events, and are building local chapters so iron can sharpen iron in person.
We recognize that no politician or celebrity is coming to save us.
Change happens when men put in the work, share wisdom, leverage each other's experience, and pull each other up.
That's how we make the world BETTER.
Founders
Don Hickman
Husband, Father, Christian, Accountant, and tired…
Tired of the softness. Tired of guys not living up to their potential. Tired of watching families fall apart because the man failed to lead. Tired of guys with no friends, no hobbies, no balls. Tired of society headed in the wrong damn direction.
Someone’s got to step up. Someone’s gotta fix this shit.
Everyday I’m torn between “Fuck it all I’m gonna take my family and go live in the woods” and “stay out here and be a beacon of hope. Lead by example.”Honestly, I do well enough for myself that I could just live out the rest of my days in the woods. But I can’t do that.
I’m called for more than that. And I believe you’re called for something great as well.
I’ve found a way to absolutely kick ass at each of the five pillars of fitness, finances, faith, family and friendship and I want that for everyone.
I want every one of you to be BETTER every day.
Barret Nobel
Husband, Father, Engineer, Author, Athlete, Stud.
I co-founded BETTER because I'm sick of the bullshit.
Tired of weak men hiding behind excuses, letting their bodies rot, their marriages crumble, and their bank accounts bleed.
I'm not here to coddle you. I'm here to call you out, drag you forward, and make sure you don't die soft.
If you want comfort, go somewhere else. If you want accountability, blood, and brotherhood—this is it.